Swarm Product Copy

From the launch of Swarm in May 2014 to June 2016, I wrote or oversaw all product copy within the app as well as the app store description and release notes. Swarm aims to have a friendly, quirky brand voice. Here are some of my favorite examples. For more, download the Swarm app here.

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App store screenshots

 

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Swarm lets you unlock “stickers” when you check in to certain places. There are over 150 stickers with accompanying copy.

 

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Swarm surprises users with insights on special occasions, like holidays or large events. The above was displayed to all US users on Father’s Day 2016.

 

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iTunes app store description

 

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Release notes

 

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