Swarm Product Copy

From the launch of Swarm in May 2014 to June 2016, I wrote or oversaw all product copy within the app as well as the app store description and release notes. Swarm aims to have a friendly, quirky brand voice. Here are some of my favorite examples. For more, download the Swarm app here.

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App store screenshots


Swarm lets you unlock “stickers” when you check in to certain places. There are over 150 stickers with accompanying copy.


Swarm surprises users with insights on special occasions, like holidays or large events. The above was displayed to all US users on Father’s Day 2016.


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iTunes app store description


Release notes